The Benefits Behind Local Business Online Marketing

Most business owners will want to consider the fact that making an investment in local business online marketing, can be a very wise thing for them to do. Because of the truth behind this statement, we will examine some of the advantages that small business owners receive when they utilize the internet as a tool for their promotion as well as advertisements.

A common misconception is typically tied into the concept of internet based marketing. Some people tend to imagine that only the type of very large business that operates on a global scale should utilize the web for their marketing needs. This is very untrue as the small business owner has a lot of benefits to be enjoyed after he begins a web ad campaign.

The greatest benefit that a small business receives when it goes online, is the ability to reach the largest possible number of local customers. Don’t forget that consumers use the internet when they are searching for things within their own city or town. This combined with the fact that people utilize the internet on their cell phones, could really mean quite a bit of growth for any small company.

Online, web based marketing does something very special to even the smallest level of local businesses. It tends to make these operations look a whole lot larger in size than they actually are. They also increase the level of professional repertoire that is put forth by a small company. This concept is indeed a very simple one to understand.

There is one very special thing about the internet that so many business owners might not keep in mind. The web is the best way for a company to easily get customer feedback. The web also provides the highest level of honesty within customer feedback. Most business owners are probably well familiar with how very helpful customer feedback can be.

Some business owners might not be realizing how cost effective the web can be when it is closely compared to other forms of mass marketing. Web marketing is so much more cost effective than television based advertising is. Also keep in mind that the web is a lot cheaper than advertising in newsprint as well. The web has become very popular within our current society.

Some small business owners might not be considering the most important aspect of online internet based marketing. This would be the fact that participating now might be a great way to future proof your business. When the internet becomes even more common than it is now, you and your company will already be situated with your very own home on the web.

After you have read this article, you should be able to perfectly understand the concept of local business online marketing. This type of campaign can offer a small business owner a great deal of benefits. Also consider that large amounts of money will be saved when a person uses this technology to advertise. Some people really like the concept of future proofing their businesses.

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Internet Business – Article Marketing by the Numbers – Help Or Hype

Are you a website owner who is frustrated with marketing? You thought building your website was the hardest part of operating an internet business until you tried selling your wares. If this describes you then this article may be for you.

Not long after I began selling on the internet I heard about article marketing. I decided to do a test to prove or disprove the effectiveness of the medium. The following is the result of that test.

First, I searched the internet for some of the top rated article marketers. I selected EzineArticles as my test submission site because it was listed as a top site on every list I investigated.

Next, I purchased and installed two tracking software programs on my website to track response to my submissions.

Third, I wrote eight articles and submitted them to EzineArticles within a forty-five day period. Three entailed self-help subjects; three addressed writing; one was a science submission; the last was about child rearing. All were submitted from August 21st, 2009 through October 2nd, 2009.

The Results

Statistics listed by EzineArticles eleven weeks from the day of my first submission were:
697 views of my 8 articles… an average of 63 views per week, or an average of 7 views per submission per week.
246 views of my profile.
2 were published by other ezines.

Statistics on my website using the tracking software were:
594 visitors to my site which can be directly attributed to my articles… an average of 54 visitors per week, or an average of 6.75 visitors per each submission per week.
97 clicks on my preferred links or a sixteen (16%) percent click rate from my visitors.

Other benefits:
Two gained the first page on the search engines for my targeted keywords.
A third was published by another ezine.