How to Use Video to Promote and Market Your Business Online

Videos are a great way to promote your business. Why? Because videos capture and hold a customer’s attention much more than words on a page do.

How can you make good use of videos on your company’s Web site? Here are some suggestions:

* Use Adobe Flash or a similar product to make an introductory video, which customers will see when they first visit your home page.

* Create how-to videos. A series of how-to videos is an excellent way to promote your business. Such videos give your customers the feeling that they have received something for free. In reality, your business also gets something for free-free advertising! For instance, if your business sells tires for cars and trucks, you might create a series of informational videos about how to select a good tire, how to check your car’s tires for wear and tear, how to use a tire pressure gauge, and so forth. At the end of each of these videos, you can invite the customer to call or visit your store for more information.

* Spice up your “About Us” page. Which do you prefer-reading about people, or hearing from them in their own words? Most of us prefer the second. So do your customers. Thus, rather than simply creating a standard “About Us” page with boring details, why not record an “About Us” video? Have each member of your team give a brief description of his or her background, interests, and qualifications or areas of expertise. Include a few remarks about why that person enjoys working for your company, add some upbeat background music, and you have just created a positive, engaging video that promotes your business far better than a standard “About Us” page ever could.

These are just a few ideas for promoting your business through the use of videos. Why not try one today?

Perk Up Your Business With Marketing Collateral

If your business is in need of a boost, try revamping your marketing collateral to enhance your brand. Marketing collateral consists of any printed material used to help your business advertise or correspond with business associates, potential customers or clients. Printed business collateral may include; presentation folders, document holders, brochures, direct mail items, banners, letterheads and more. Custom printed collateral items really are an important building block of any effective marketing campaign.

Collateral materials are the most important element of an effective business strategy. They are perfect for maintaining a cohesive brand identity and will ensure consistency in a campaign. Here is a list of popular business collateral items:

1. Business Cards Personalized business cards are a widely used and highly effective tool for any business or individual. Business cards are affordable, easily distributed and an important way to introduce yourself while providing all of the necessary contact information. They are excellent for networking and promotion and should contain all essential contact info, including name, address, services, website, telephone number and email address. Business cards can be customized to be cohesive with your other marketing materials or bold and eye-catching to help stand out in a crowd. Business cards are as crucial for a large corporation as they are for a small business or individual.

2. Business Folders Custom printed folders are one of the most popular collateral items. They can be customized to any specifications and make a professional impact every time they are used. Pocket folders are not only used to promote while helping recipients stay organized, they are also fantastic for educational campaigns, business presentations, sales materials, real estate papers and a whole lot more. Depending on how extravagantly you design your custom folders, prices can be very affordable, even for those companies and businesses on a limited budget. Folders can be personalized with company logos, artwork, slogans and messages.

3. Brochures & Flyers It is a competitive market out there and it is important to take steps in order to stand out from the competition. Advertising is one of the most significant ways to help grow your business. All companies require some form of advertising to publicize services, products and events. Custom printed brochures and flyers are a smart and effective way to advertise. They are inexpensive, effective, easily distributed and will put your information right into recipient’s hands. Flyers and brochures are the perfect tool for grabbing the attention of a set target audience. Knowing your target audience and building marketing materials around their needs is the way to excel when promoting.

As you can see, there are many ways to help advertise your business, service or events, and you don’t have to spend a fortune. A little research to find the ideal marketing collateral for your project is a great place to start. So, start perking up your promotional plan with the help of custom business collateral.

Article Marketing – Start A Good Business and Start Making Instant Money at Home

Don’t you know that you can just stay at home and make a stable stream of income? Yes, and you can even start now. This is the best way that you can do so you can stick with your family anytime that you want. Also, you won’t have any bosses because you are your own boss!

Starting an online business over the internet could give you a great source income. If you love writing then you can make use of this talent or passion as your online business. How? Simple, you can offer article marketing service. There are tons of online marketers that need writers for their websites. They usually hire writers that can write articles with good content, correct grammar and follow article directories guidelines. With this kind of service you can earn as around $1000-$5000 per month. Imagine that you are just staying at the comfort of your own home and you are earning a lot of money. The money that you will be earning will depend on the skill that you possess and the time that you want to commit for your services.

There are even article sites that offer this kind of employment. These sites actually render services to online marketers too but they really pay well for the articles that you have written. There are even sites that will publish your article and will label it still under your name. You still have the credits and this will give you more chances to hook up with more clients.

So, how should you do this? Here are some things that you need to know about article marketing services:

1) You can search online for good resources about article marketing; you can even watch some videos created by other online marketers. There are tons of tutorials that you can find online that will help you with article marketing service.

2) Second, you can put up your own website or blog. Setting up a website will give you more customers or clients. This is where you will bring readers so they will see what kind of service you are offering. You’ll never know, readers can turn into potential customers.

3) Third, post some relevant contents under your site. Make it appealing and convincing to your customers. Motivate them to grab for the service that you are offering. This is also a great way to impress and prove your potential clients that you are indeed good in writing.

4) Give your site a professional look or design. This way, your visitors will take your blog or website seriously.

5) Drive traffic to your blog. In the meantime that you don’t have clients or customers, write as many articles you can every week and submit to article directories. These article directories can generate good traffic to your site pretty well. This will give you good ranking in search engine.

6) Getting ranked in search engines can help you get more customers or clients over the internet.

These are the things that you can do in order to generate good income over the internet.